Waterside is an inclusive space where anyone can try the ancient craft of balcksmithing. We were engaged to polish their existing brand by sharping their visual identity and online presence.
Alluding to the way heat morphs metal, we created a brand symbol derived from the W letterform that celebrated the imperfect nature of working with your hands. To build on this motif and convey the grit that comes with heating metal over coals, different textures were created to give brand touch points depth. The colour palette references the way metal changes colour when exposed to heat, and is used subtly throughout the brand to light up elements when required.
The result is a confident brand and website that positions Waterside as Melbournes leading black-smithing experience.
