Into Carry

Into Carry is a sustainable product design studio and cafe based in Collingwood, Melbourne.

I was engaged to help develop a visual identity that reflected the companies modular approach to product design and their admirable promise to look after the earth.

Central to the brand is the logo — a sleek mark derived from the I & C letterforms. The logo is emblematic of a bag on someones back and aligns with the travel and modular aspects of the brand.

The website, a bespoke Squarespace build, enables Luke and his team to effortlessly showcase their unique collection of products.

Year
2021
Services
Identity, Website, Print
Fonts
Mockups
Credits

Scott Williams

Strategy

More projects

David Noordhoff
Identity, Website
Waterside
Identity, Website