Lion's Den is a tiny festival in beautiful Queenscliff, Australia. I was engaged to breath some life into the brand and give the small gathering the big consideration it deserved.

The visual identity centres on a whimsical, meticulously crafted miniature diorama. Drawing from the festival’s humble beginnings, the handmade motif reflects its intimate scale and the imperfect charm of a working farm. The artwork features the festival’s two distinct stages: the Hay Amphitheatre, built within an old hay shed, and the Horse Float Rave, which is as outrageous as it sounds.

Dark versions of the website, key art, and print assets were created to illustrate the transformation the festival undergos as it transcends into the darkness of the night.