A cinematic identity for a world leader in Photoshop mockups.

Darkroom is a premium product mockup studio founded by Kody Deretic and Kai Higham in 2022.

Inspired by low-hanging photographic backdrops, I developed a cinematic visual framework that feels distinct and immersive.The wordmark acts as a bold statement, designed to disrupt the mockup landscape. In contrast, the serif typeface nods to a more traditional era, lending the brand a sense of timeless integrity.

The default product texture features a grid of uninterrupted white squares, a subtle reference to analogue contact sheets. This anchors the identity in photography, while the repetition echoes the iterative nature of building mockups in 3D.

Since launching, Darkroom has delivered mockups to over 5,000 designers and businesses worldwide, quickly establishing itself as one of the most respected perveyours of mockups in the industry.

Services

Brand Identity

Digital Design

Digital Development

Collateral

Credits

Kai Higham

Year

2022